What Are Backlinks And Do I Need Them?
What are Backlinks?
Link building and backlinks are very important aspects of building a successful website, if not the most important. Today we are going to discuss all about backlinks and the advantages for backlinks.
Backlinks or backlink is an SEO (Search Engine Optimization) terminology and can be defined as an inbound link to a particular website or a web page. The advantage of backlinks is that they help in determining the reach of a website and thereby its popularity. Most importantly, the number of backlinks or inbound links that a website has plays a vital role in gauging the website’s search engine ranking.
When building a website or blog, little do people know that other than unique and original content, a lot of other things are involved in building a successful blog or website. One such important thing is building backlinks. Today we will share with you guys all the know-how of backlinks and the advantages of backlinks. We do have a lot of websites on the internet that will provide you all the information that is required on SEO and backlinks, however very few articles actually want readers to take home something from them. Since, Backlinks Direct is a no-nonsense website and only aims at helping websites gain page rankings, I am sure you will definitely take home something from this article and we sincerely hope that after reading this article you will find your time well spent.
Coming back to the advantage of backlinks.
How do you think Google and the other search engines measure a website’s rank with that of the other’s? To be honest, there are various factors but backlinks are one of the most prominent . Google PageRank is a very good example why backlinks are so important. Let’s take the example below to make this clear.
I have a website ABC.com. Another website XYZ.com links to my website ABC.
In the above example, Google will only see one thing that matters. It sees that the website XYZ is giving ABC a vote, a +1 if you will. In other words, website ABC gets a +1 from XYZ. So this backlink will be treated as a positive vote for my website ABC.com. The more number of positive votes that you have [backlinks], more positive impact it has on your PageRank. Also, having more backlinks for your website directly results in the reduction in time taken for you web pages to get indexed.
When one website links to another website, it’s called a link. Other terms commonly used by SEO companies and online marketers include: backlink, linkback, inbound link, incoming link, inlinks, and inward links. Links are important for SEO because search engines like Google use them as a gauge or measure of a website’s relevance and authority.
Good Links VS. Bad Links
Google and the other search engines want to provide their users (searchers) with the best possible results given the search query. Better, more accurate search results, mean happier users. Happier users are more likely to return and use the same search engine the next time they have a need. More new and return visitors means more ad impressions and opportunities for the search engine to attract clicks on their paid ads – their primary source of income.
Search engines use links as a measure of a website’s relevance and authority, but not all links are created equal. Google and the other search engines must consider the relevance and authority of the linking site. If you’re a car manufacturer, a link from bobsfavoritecoolcars.com is probably not going to carry the weight a link from consumerreports.com would have.
Good links come from relevant and authoritative websites. Bad links come from irrelevant directories and/or low-quality websites. There are millions of directory websites that have been created for a single purpose: to game the search engine algorithms. In the past, links from these types of sites has helped companies improve their rankings. However, the search engines have become far more adept at identifying such sites and either penalizing them or removing them from their results altogether.
Advantage of Backlinks
To summarize, below are the most important advantages of quality Backlinks:
1) Higher search engine rankings.
2) Higher page authority.
3) Widespread website reach.
4) Faster Indexing by search engines.
In short, the PageRank sums up your website’s reach, popularity and it’s ranking in various search engines. And now we know the impact that backlinks have on the PageRank. Also, when we talk about backlinks, we come across two more terms very often – Dofollow and Nofollow. Do read our detailed post on What is Nofollow and Dofollow.